Buy with Prime integration

To provide merchants with seamless access to Amazon’s Buy with Prime functionality, BigCommerce initiated a project to integrate the feature directly into storefronts. This allows merchants to offer fast, reliable Prime shipping options to their customers.

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As the lead product designer, I guided the experience strategy and product design, working closely with Amazon to deliver the integration in just 4 months.

BigCommerce merchants can effortlessly sync with their Amazon inventory, enabling them to offer Prime benefits on their storefronts and enhance customer experience with fast, reliable shipping options.

Product Features‍

‍Prime Extensibility: Bring Amazon’s trusted Prime benefits, such as fast shipping and checkout reliability, directly to your storefront.
‍Real-Time Inventory Sync: Seamlessly sync your BigCommerce and Amazon inventories, ensuring accurate, up-to-date stock levels.
‍Customizable Buy with Prime Button: Easily add and customize the Buy with Prime button on product detail pages to match your storefront's branding.
‍BigCommerce Functionality: Access to native features like Channel Manager, Orders, and Analytics to manage and optimize the Buy with Prime functionality seamlessly within BigCommerce.

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Experience Strategy

‍We collaborated closely with Amazon to integrate Buy with Prime into BigCommerce, aligning with Amazon's existing merchant console. Our design reduced the complexity of onboarding between the two platforms, making it easier for merchants to connect their products, manage inventory, and configure Prime settings without added friction.

Source of Truth

‍Merchants were empowered to quickly link their BigCommerce and Amazon catalogs, utilizing Amazon's logic to match existing SKUs seamlessly. This functionality enabled them to select products for Prime eligibility on their storefronts in one location, simplifying the process of expanding their offerings and enhancing customer satisfaction.

Impact

Accelerated Time-to-Market

By collaborating closely with Amazon and using existing BigCommerce patterns, we enabled a faster rollout of the Buy with Prime integration, streamlining the development process and expediting implementation for merchants.

Partnership with Amazon

Successful integration fostered a closer relationship with Amazon, positioning BigCommerce as a key player in the e-commerce space and opening doors for future collaborations.

Increased Conversion

By offering Prime eligibility, merchants could tap into a broader customer base, leveraging Amazon's trusted reputation to boost conversion rates and sales.

Enhanced Catalog Management

The intelligent SKU matching and catalog linking streamlined inventory management, minimizing errors and saving merchants valuable time in managing their listings.

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